Our Approach
Read Step 1
Step 1: Understanding the brand
Whether you're rebranding or just getting started, first we’ll run through some questions with you. We'll work together to get a clear picture of your brand values, define your main selling points and establish the kind of impact you want to make in your market.
We'll then gather more information by doing market research on your competition, on similar functioning organisations and how others handle their brand.
This is the crucial information-gathering stage, ensuring we can give you a unified brand design that’s one step ahead. It determines the brief for the next stage: creative proposals…
Read Step 2
Whether you're rebranding or just getting started, first we’ll run through some questions with you. We'll work together to get a clear picture of your brand values, define your main selling points and establish the kind of impact you want to make in your market.
We'll then gather more information by doing market research on your competition, on similar functioning organisations and how others handle their brand.
This is the crucial information-gathering stage, ensuring we can give you a unified brand design that’s one step ahead. It determines the brief for the next stage: creative proposals…
Step 2: Creative proposals
We will present to you a variety of ideas for your brand's visual identity and strapline. You'll see things beginning to take shape – logos, typography, colours – and we'll get your feedback and brainstorm further ideas. We like to see the brand working straight away on items like business cards, brochures and a website, so you'll get a feel for your visual identity in context – online, print and signage. At this stage, we're ready for step 3: producing your branded materials.
Read Step 3
We will present to you a variety of ideas for your brand's visual identity and strapline. You'll see things beginning to take shape – logos, typography, colours – and we'll get your feedback and brainstorm further ideas. We like to see the brand working straight away on items like business cards, brochures and a website, so you'll get a feel for your visual identity in context – online, print and signage. At this stage, we're ready for step 3: producing your branded materials.
Step 3: Creating your brand presence
Your selected brand design will be taken forward to produce printed items or a complimentary website – whatever we've agreed in the brief. Because the success of your brand depends on integrity and unity, we don't stop with supplying your materials: you'll also receive the master files, a brand overview and style guide. We can help you with trademarking of the name with the Patent Office.
Ready to go through a branding process like this? Every project is different; we're usually able to give you an idea of costs and possibilities once we chat. You'll have plenty of questions, so why not give us a call today?
Your selected brand design will be taken forward to produce printed items or a complimentary website – whatever we've agreed in the brief. Because the success of your brand depends on integrity and unity, we don't stop with supplying your materials: you'll also receive the master files, a brand overview and style guide. We can help you with trademarking of the name with the Patent Office.
Ready to go through a branding process like this? Every project is different; we're usually able to give you an idea of costs and possibilities once we chat. You'll have plenty of questions, so why not give us a call today?
Latest From Our Blog
Our Service Design journey is getting more interesting every week!
Paul Thirston from Design Wales has mentioned us in an article for Plastik Magazine, very good of him!
We have won a few big contracts by using a new way of thinking and communicating with potential new customers. We can't wait to share all the details once the projects are completed.
The challenge is to explain service design/design thinking and all its benefits, examples/case studies before people glaze over and say – oh that’s a marketing thing or oh, that’s been done before, it's just packaging it in a new way!
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We have won a few big contracts by using a new way of thinking and communicating with potential new customers. We can't wait to share all the details once the projects are completed.
The challenge is to explain service design/design thinking and all its benefits, examples/case studies before people glaze over and say – oh that’s a marketing thing or oh, that’s been done before, it's just packaging it in a new way!
“Rose-Innes Designs has a thorough approach to brand design that accurately established our organisation’s brand values and target market. The resultant overview was comprehensive and enabled them to create a great range of imaginative and relevant alternatives for us.”
Peter Brooks, Ashgrove Management Solutions